December 01 2008 / by Alvis Brigis / In association with Future Blogger.net
Category: Technology Year: 2009 Rating: 5 Hot
"You can have children reading about Alice in Wonderland ... and Alice can pop out of the page, and have a tea party on the page."
Every amazing new technology needs to be wrapped in an equally elegant high-demand application if it is to diffuse past just the military on through the human masses. Often the first killer app is targeted at youth (ie, Facebook, Club Penguin, MMORPGs), then gradually spreads upward to older generations that require more convincing and immediately useful applications.
When it comes to augmented reality, it's possible that a company called Mixed Reality Lab (MXR), a spin-off owned by the National University of Singapore, is on the verge of creating such a cross-over app: Virtual 3D Pop-ups for Children's Books.
Coming on the heels of MXR's real-time augmented battlefield displays, the new Magic Books product aims to generate revenue from mommies and daddies who feeled compelled to get their kids interfacing with the most advanced new media.
There's no word yet on price, but if the Magic Books perform as well in RL as in the above video then MXR may well have a serious money-maker on its hands, which it then plans to follow up with an array on amazing products including augmented video conferencing and installations that let you "dance with Madonna".
You can check out the demo video here: