Immersive Data Visualization for Search & Drug Discovery, Green Phosphor Brings Glasshouse to Market

March 19 2009 / by Alvis Brigis / In association with Future
Category: Information   Year: 2009   Rating: 3 Hot

By helping us to climb the stairs of abstraction, user-friendly immersive data visualization (ie, geospatial data mapping) is poised to become one of the more significant near-term drivers of accelerating human inteligence and economics.  Leading the charge is the small but robust company Green Phosphor, core participants in the progressive and under-recognized Second Life DataViz Group, which is laying down the foundations for Matrix-esque search: "I need guns, lots of guns." 

Color me impressed by Green Phosphor's newest release, Glasshouse (demo vid below - don't worry, better graphics are on the way), which converts raw binary data into interactive 3d models.  As indicated by the hire of a molecular biologist as Chief Scientist, the company is gearing up to monetize by applying this technology to the medical domains such as genomics and drug discovery.

As CEO Ben Lindquist points out, "The immersive 3d environment creates an entirely new paradigm for business intelligence and process modelling."  More specifically, I'd argue that it marks a Meta-System Transition, or topsight leap, in our ability to process then interact with a variety of systems.

Lindquist reinforces this notion in an absolutely must-read interview with CyberTech News:

I believe one of the keys to intelligence is the elimination of bias and preconceptions. This elimination opens the door to truth. One of the great features of looking at raw data in a virtual world is you can start without any labels or explanations of what the data is. You simply see the patterns, the outliers… then click in and see what the actual datapoints are, and be prepared to accept what is revealed.

(via Virtual Worlds News)

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