Biggest Revenue Drop Since 1950 for U.S. Newspaper Industry

March 29 2008 / by Accel Rose / In association with Future
Category: Business & Work   Year: 2008   Rating: 8

U.S. newspapers experienced their biggest one-year drop in advertising revenue since 1950, and perhaps of all-time, reports the Newspaper Association of America.

A link buried at the bottom of a biased press release touting a 19% increase in online advertising for American newspapers (that also failed to mention the largest decline in print advertising since anyone began tallying the figures) reveals a spreadsheet that in turn reveals a 9.4% drop in traditional ad revenue. Of course, this figure dwarfs the online gains and totally wipes out the slight progress the industry made in the years following a 9.0% decline in 2001, the previous record.

The new stats reinforce the unsurprising notion that the old-school newspaper companies must transition to new online ad models or perish.

Adding insult to injury, another report finds that 73% of journalists “sometimes or always use blogs” in their research.

(via Editor & Publisher and Midas Oracle)

MINI Brings Augmented Reality Into Print Ads

December 10 2008 / by John Heylin
Category: Gadgets   Year: 2008   Rating: 2

In the video above you are seeing the making of an augmented reality print ad.  If you print out the PDF file here, go the their website here and launch your webcam, a highly-detailed MINI Cabrio should appear on the page which you can manipulate and zoom by rotating the ad.  You'll need to download 3D plugins for the program to work which is daunting enough, but persevere and you'll get a 3D car on your paper.

You may have read a past article we did on augmented reality pop-up books for kids where people were working towards creating a commercially viable product involving augmented reality.  Although they said development would be years away, seems like MINI has gone ahead and shortened the deadline. There have even been cases where cellphones have been used to display augmented reality projections.

Using print ads and a webcam is just the first step, next year we'll be seeing goggles which will make the whole experience that much more exciting.