link buried at the bottom of a
biased press release touting a 19% increase in online
advertising for American newspapers (that also failed to mention
the largest decline in print advertising since anyone began
tallying the figures) reveals a spreadsheet that in turn reveals a
9.4% drop in traditional ad revenue. Of course, this figure dwarfs
the online gains and totally wipes out the slight progress the
industry made in the years following a 9.0% decline in 2001, the
The new stats reinforce the unsurprising notion that the
old-school newspaper companies must transition to new online ad
models or perish.
Adding insult to injury, another
report finds that 73% of journalists “sometimes or always use
blogs” in their research.
In the video above you are seeing the making of an augmented reality print ad. If you print out the PDF file here, go the their website here and launch your webcam, a highly-detailed MINI Cabrio should appear on the page which you can manipulate and zoom by rotating the ad. You'll need to download 3D plugins for the program to work which is daunting enough, but persevere and you'll get a 3D car on your paper.
You may have read a past article we did on augmented reality pop-up books for kids where people were working towards creating a commercially viable product involving augmented reality. Although they said development would be years away, seems like MINI has gone ahead and shortened the deadline. There have even been cases where cellphones have been used to display augmented reality projections.
Using print ads and a webcam is just the first step, next year we'll be seeing goggles which will make the whole experience that much more exciting.