Google's battle vs. Apple begins: Killer Android Apps

September 02 2008 / by Garry Golden / In association with Future Blogger.net
Category: Metaverse   Year: General   Rating: 3

Forget about Google vs. Microsoft, the King of Search is building its foundation for conquering the mobile web experience and introducing software services that go far beyond desktop based keyword searches. Welcome to Google’s platform of the future – Android.

The future battle for consumer ‘web apps’ might heat up faster on smart mobile devices than desktops. This puts Google in direct competition with the iPhone and its App Store. But Google must move quickly to secure relationships with handset makers, and it needs developers to fall in love with the Android platform.

Last week, Google announced its winners of the first round of Android platform applications that include: cab4me’s one-click call to local cab services based on your location, CompareEverywhere’s camera bar code based price comparison, Ecorio’s automatic calculations of your carbon footprint, Breadcrumb’s picture based map creator, and PiggyBack’s car-pooling and ride-sharing application. These applications give users much more than simple search results. They help synchronize our lives and bring the web into the real world.

These apps and others will be part of Google’s Android Marketplace -an open content distribution system that will help end users find, purchase, download and install various types of content on their Android-powered devices.

The next two years will be an exciting time for mobile apps as mainstream Internet experiences evolve from websites to web services- and from desktops to mobile devices. The role of next generation mobile software services could be the key to success. Apple understands this future reality, but Google is not standing still- and Steve Jobs will be watching.