In the video above you are seeing the making of an augmented reality print ad. If you print out the PDF file here, go the their website here and launch your webcam, a highly-detailed MINI Cabrio should appear on the page which you can manipulate and zoom by rotating the ad. You'll need to download 3D plugins for the program to work which is daunting enough, but persevere and you'll get a 3D car on your paper.
You may have read a past article we did on augmented reality pop-up books for kids where people were working towards creating a commercially viable product involving augmented reality. Although they said development would be years away, seems like MINI has gone ahead and shortened the deadline. There have even been cases where cellphones have been used to display augmented reality projections.
Using print ads and a webcam is just the first step, next year we'll be seeing goggles which will make the whole experience that much more exciting.