http://forrester.typepad.com/groundswell/2010/01/the-splinternet-means-t...
Scanned by: Jeff Hilfordover 3 years ago
The whole framework of the Web (and Web marketing) is based around the idea that everything is in a compatible format...
Now with iPhones, Androids, Kindles, Tablets, and TVs connecting to the Web, that's not true.